Trelise Cooper

InteriorsRetail
Written By Stephen Roke

Wellington, New Zealand

The challenge of working with a world-famous fashion designer is to support but not overpower the fashions displayed, nor to follow one architectural style

 
The Wellington flagship, with exposed services painted out above a herringbone timber floor
Services left exposed and painted, a backdrop that does not compete with the clothes
 
The counter under a chandelier, with the Trelise name in neon
Displays kept pale so a season's colour can change without changing the shop
The velvet swing, which is the piece customers remember
The floor is arranged so the clothes, not the architecture, carry the colour
 
The service counter in brass and stone, with the fitting rooms beyond
Bold floral wallpaper, one of the eclectic details drawn from Trelise Cooper's own style
 

The clients aim was to re-launch their presence in Wellington with a new flagship concept which would include elements that could also be used in future locations.

The challenge of working with a world-famous fashion designer is to support but not overpower the fashions displayed, nor to follow one architectural style. Walkers intent was to combine elements of Trelises’s eclectic, colourful and detailed style into an environment neutral enough to adapt to a variety of clothes, seasons and events.

Customer experience was paramount in the design, from the welcoming entry to the comfortable fitting rooms and joy of the velvet swing. Details are especially important to Trelise so the materiality is more complex than a typically minimal contemporary fashion store. The resulting experience has been very well received by client and customers.

Project

Client: Trelise Cooper

Location: Wellington New Zealand

Status: Completed

Stephen Roke
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